Washington’s 10 per cent tariff signal: building bridges to Africa’s growth
By Andre Pienaar
When the United States announced its new reciprocal tariff framework earlier this year, critics rushed to focus on the headline numbers: 30 per cent tariffs on South Africa, 40 per cent on Mauritius, 47 per cent on Madagascar, even 50 per cent on Lesotho. Yet beneath the noise lies a far more consequential fact: the majority of African nations have been anchored at the minimum tariff rate of 10 per cent.
This is not a bureaucratic accident. It is a deliberate policy choice by Washington that reflects both pragmatism and partnership. By granting more than thirty African countries the baseline treatment, including Kenya, Egypt, Ghana, Morocco, Senegal, Ethiopia, Tanzania and Rwanda, the US is ensuring that the lifeblood of Africa’s export economy continues to flow into the American marketplace.
A foundation for bilateral progress
For Kenya, this treatment dovetails with a far more ambitious agenda: a first-of-its-kind bilateral trade agreement with the United States, expected by the end of 2025. President William Ruto has championed this deal as a way to expand exports of textiles, coffee, avocados and tea, while also opening new corridors in mining and fisheries.
Egypt, too, benefits from the 10 per cent floor as it deepens its ties with US companies in the energy, agribusiness and digital infrastructure sectors.
In Morocco, the low tariff regime complements longstanding cooperation in aerospace, automotive supply chains and fertiliser exports, sectors that Washington views as strategic for both food security and advanced manufacturing.
“The 10 per cent tariff is not charity. It is a recognition that Africa’s growth fuels global stability, and America has a stake in that stability.”
— Senior US Trade Official
Exhibit: African countries at 10 per cent tariff and bilateral trade highlights
| Country | Trade highlight |
|---|---|
| Kenya | Bilateral trade deal under negotiation; exports textiles, coffee, avocados |
| Egypt | Expanding energy, agribusiness, digital infrastructure cooperation |
| Morocco | Strong aerospace, automotive and fertiliser trade ties |
| Ghana | Textiles and agriculture exports central to job creation |
| Senegal | Horticulture and fisheries exports benefiting from tariff stability |
| Ethiopia | Coffee exports and industrial parks supported |
| Tanzania | Minerals and agriculture remain competitive |
| Rwanda | Apparel and specialty agricultural exports |
The road ahead
The challenge now is to move from tariff baselines to long-term frameworks. Kenya’s bilateral trade deal will be a test case. If successful, it could pave the way for similar arrangements with Ghana, Egypt and Morocco, each positioned to anchor a broader US–Africa trade strategy.
The 10 per cent baseline, in other words, is not the end of the story. It is the opening chapter of a renewed US–Africa trade partnership.
